The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

CAPSTRAT


EATON - BLACKOUT TRACKER

Share to Facebook  Share to Twitter  More...  More...

 

Best Diversified Business Interactive Application

Eaton, the diversified power management company, asked Capstrat to build a widget that tracked blackouts across the United States. The key message: Be prepared, because blackouts can happen to you. The original idea was a Google Maps mash-up, but our design and interactive teams saw an opportunity to build a smarter, faster way to display the data that told the story with more impact.

Contributors:

CAPSTRAT

Location: USA