Best Entertainment Rich Media Online Ad

Deadline created an all-encompassing rich media campaign to promote the film Bolt. This campaign targeted families with children under the age of eleven using banners, takeovers and the official site to draw their attention in and to engage them into the movie. The Movie Ticket takeover and banners targeted the parents of the children who were online buying movie tickets or just surfing the web, reminding them of the new film. With a link to the official site and a place to search show times these interactive outlets allowed the user to engage with the film and its characters. Once taken to the Bolt website families were allowed to explore the world of Bolt, filled with interactive games, videos and facts about the film, all of which was used to communicate an environment full of fun, action and adventure just like the movie had.

Contributors:

VP, Online Creative and New Media Marketing :	Justin Pertschuk
Manager, Online Creative and New Media Marketing :	Ben Battistelli
Creative Director:	Eric Kahn
Producer:	Phil Hinch
Producer:	Matthew Hockman

DEADLINE ADVERTISING

Location: USA