The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

41?29! MEDIA, UNILEVER-BEN&JERRY'S


BEN&JERRY'S THE BIGGEST DELICIOUS MEETING WILL BE MINE!

Share to Facebook  Share to Twitter  More...  More...

 

Best Food Industry Online Campaign

“The biggest delicious meeting will be mine!” campaign was created with Ben&Jerry’s’s philosophy of “why doing it if not entertaining?”. The campaign targeted especially the office workers and it aims to make the boring and busy meeting hours entertaining. You can plan a meeting party by applying to the http://toplanti.benandjerrys.com.tr/index.aspx web site online. “The biggest delicious meeting will be mine!” campaign was diffused among office workers in a very short time and the Ben&Jerry’s cow became the populer guest of the meetings. With an activation started on the digital platform, a chance was built to touch the consumers’ physical lives.

Contributors:

Ceo: Alemsah Ozturk
Brand Manager: Ceren Turkben

41?29! MEDIA

Location: Turkey