Best Insurance Integrated Ad Campaign

The goal of this Internet campaign is to spark interest in auto and home insurance, and to answer any questions about insurance from the public. People think that they know their insurance, but in reality, they don’t. The creative direction was to make them question what they know.

Through a series of videos, Internet users can pick a question about their insurance, find out the public’s perception, and learn the real answer.

Contributors:

Agence::	LE MONDE DE COSSETTE – Fjord Québec
Vice-président création : :	Yvon Brossard
Directeurs artistiques : :	Daniel Ouellet, Benoît Tremblay et Marc Lalumière
Designer : :	Marjorie Lapointe-Aubert
Rédacteur : :	Alexandre Bégin
Service conseil : :	Michel Léveillé, Stéphanie Côté et Julie Simard
Équipe de production Web : :	Patrick Dion, Chany Lagueux, Yannick Fradette
Planification média : :	Josée Otis, Mathieu Guimont
Productrice agence : :	Lyne Leclair

FJORD MARKETING INTERACTIF

Location: Canada