Best Retail Interactive Application

The target audience are homeowners (male and female), do-it-yourselfers and home renovation contractors. The tool was named "think in colour", because its objective is to help customers visualize how different paint colours would look in their own homes. The creative inspiration was to closely mimic the actual experience of painting a wall/ceiling/trim in a room in your own home. The creative also played with the paintbrush motif – all the while making the tool more user-friendly and fun. To push the experience further, the rooms are shown in different lighting, i.e. sunny day, rainy day, sunset, night. The addition of music supports the three themes: Coastal Chic, Summer Savories and Natural Life. The "think in colour" idea was incorporated into Home Depot's wordmark, user interface, Flash detection screen, e-mail and print pages

Contributors:

Manager Online User Experience & Creative Services:	Sam Barnes
Online Producer - eCommerce:	Arwah Hamza
Flash Developer:	Dominic Gelineau
Art Director:	Isaiah Goodfriend
Art Director:	Gary Whitter
Information Architect:	Jim Royal

TWIST IMAGE

Location: Canada