The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

RAZORFISH


WHAT ISLAND AM I?

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Best Airline Online Ad

The “What Island Am I?” in-banner quiz is designed to engage vacation travel browsers & planners in a process tied directly to the Hawaiian booking engine. Primary objective is to seed interest in exploring a trip to Hawaii, and ultimately increase online bookings on Hawaiian Airlines. This is one of Hawaiian Airlines’ first promotions; current advertising plays only at the very bottom of the purchase funnel. Hawaiian needs to create communication that builds interest in travel to Hawaii, but in a way that inextricably communicates the unique Hawaiian Airlines experience to the consumer.

Contributors:

Associate Creative Director: Jamey Baumgardt
Sr. Designer: Nate Johnson
Flash Developer: Steve Eberling
Content Strategist: Maggie Stanphil
Copywriter: Charla Grenz
Project Manager: Tom Palmer
Account Manager: Sara Tuliano
Account Director: Peter Greb

RAZORFISH

Location: USA