The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ATMOSPHERE BBDO


PROTECT AN ACRE

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Best Non-profit Websites

Atmosphere BBDO was tasked to provide the interactive component of a campaign that would inform the public about deforestation's link to climate change, and provide them with a way to help. A micro site was developed where people could protect a piece of forest by purchasing one or more acres from a communal forest area shared by all. Their name would then be attached to their acre for all to see. The rest of the site was dedicated to the education of climate change with respect to deforestation, notably in the form of a video introduction by Harrison Ford, the campaign's spokesperson, and founding member of CI. To date many thousands of acres have been protected by people from all over the world.

Contributors:

CEO/CCO: Andreas Combuechen
Senior Creative Director: Arturo Aranda
Associate Creative Director: Marthinus Strydom
Art Director: Elena Fridman
Director of Development: David Moore
Sr. Developer: Bryan Wall

ATMOSPHERE BBDO

Location: USA