Best Non-profit Online Ad

"Reporters without Borders" is fighting for press freedom. To call attention for this matter, RSF decided on an online ad targeted specifically at people most likely to support RSF: Readers that share their opinion online (according to Forrester 19% of the online population). Therefore we demonstrated the impact of online censorship by transforming/hyjacking a user's comment. A banner imitates the comment section of newspapers/blogs. After the commenter typed a few words, the text is deleted and a fake, partisan message is written automatically. The message then is posted (in the commentator’s name) onto the website/blog, before the resolution pops up and calls for press freedom.

Contributors:

Copy/Concept:	Samuel Textor
Art Direction:	Michael Gallmann
Programming:	Christos Margaris
Creative Direction:	Roger Ruegger

FUTURECOM INTERACTIVE

Location: Switzerland