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For the launch of the new Lacoste Red! Collection, targeted at young people aged 15-25,
Lacoste is launching an online campaign and dedicated microsite www.lacostered.com (not online anymore) in 18 countries.
The website, lacostered.com, opens with a surrealistic choreography created by Kris Moyes
(whose previous work includes Beck and Architecture in Helsinki).
Visual experimentation in which ultra slow movements, 3D tracking and morphing from one style into another provides a striking first view of the collection!
"Extraball", the single by the new heart-throb of French Electro music, Yuksek, has been selected as the soundtrack for this virtual party.

Contributors:

Artistic director:	Julien Rocher
Director:	Les Telecreateurs
Director:	Kris Moyes
Film music:	YUKSEK

MEGALO(S)

Location: France