The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

CONDE NAST DIGITAL


MAGELLAN: 10 ROAD TRIPS IN 2010

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Best Electronics Rich Media Online Ad

Audience:
Adventurous travelers ages 18 to 49 who value the benefits GPS provides to their overall travel experience.

Objectives:
- To increase awareness of Magellan GPS devices
- Leverage the editorial authority of CND in Auto Travel, providing a halo effect for the Magellan brand.
- To educate users on product benefits of key Magellan “Maestro” models.
- To engage users with robust content for a positive Magellan brand experience.
- To serve as a helpful partner and to engage readers with the Magellan brand long after the program ended.

Contributors:

Project Manager : Chris Paul
Sales : Chelsea Argo
Executive Director, Creative Services: Michal Shapira
Senior Flash Developer: Tanvir Haider
Design : Aaron Reed
Art Director: Alejandro Santandrea

CONDE NAST DIGITAL

Location: USA