The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

USDM.NET


PIGEON FORGE DOT - WINTERFEST

Share to Facebook  Share to Twitter  More...  More...

 

Best Events Rich Media Online Campaign

This campaign was targeted to women between the ages of 25-40 to increase visitation and awareness of Winterfest in Pigeon Forge. The campaign was directed to persons with a 300 mile driving radius including Primary Geo Target: Indiana, Ohio, Virginia, North Carolina, Tennessee, W. Virginia, Georgia, S. Carolina, Alabama, Mississippi, and Kentucky. This campaign was met with phenomenal results including an open rate of 50%, a click thru rate of 9.62% and 23,766 registrations to the campaign.

Contributors:

Marketing Manager: Sue Carr
Executive Director: Leon Downey
Account Manager: Melisa Izaguirre
Graphic Designer: Gilbert Cantu
VP, Creative: Cliff Ward
VP, Client Services: Cam Jensen-Campbell
Dir, Production: Jason Hays

USDM.NET

Location: USA