The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

AMADEUS IT GROUP SA


MY NOTE OF OPTIMISM

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Best Technology Online Campaign

2009 Campaign objectives 1. Leverage the desire to communicate what the Holiday season brings 2. Keep in touch with the Amadeus community (audience: employees and our customers) 3. Create an e-card with a truly personal touch, combining our travel and tourism expertise with the latest online technology 4. State Amadeus global and multicultural values The Idea: My note of Optimism - More than a Happy New Year wish: Individualist vs. Collective - The whole makes the difference: A global melody for 2010 - The double meaning of ¨note¨ - Optimism vs. Wish = Action vs. Desire - Makes an impact: Visual and Audio

Contributors:

Edward P. Ross: Director, Corporate Marketing
Gordon Nardini: Head of Global Brand & Marketing Communication
Marcia Perrella: Project Manager
David Robinson: Content
Inspiring Move: External Agency

AMADEUS IT GROUP SA

Location: Spain