The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

PARAMOUNT HE MONSTERS VS. ALIENS DVD


PARAMOUNT HE MONSTERS VS. ALIENS DVD

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Best Movie Websites

Cartoon Network and DreamWorks Home Entertainment joined forces to create a custom promotion that would get viewers excited about the most ginormous DVD release this year- Monsters vs Aliens!

The promotion brought kids up close and personal with everyone’s favorite aliens, especially the lovable B.O.B., while providing access to some out-of-this-world bonus features and games from the monster hit.

• Cartoon Network created a Monsters vs Aliens DVD custom branded online environment that featured:

• “Monsterbook” Digital Activity:
- Cartoon Network created Facebook-type pages for all five favorite monster characters
- The pages featured clips that teased the DVD’s bonus content
- Each characters’ page had applications like “top friends,” “message wall,” etc.
- Paramount Home Entertainment was able to host two games from the
theatrical release (‘Create a Monster’ and ‘Gallaxhar Invades’)
• Monsters vs Aliens DVD artwork and on-shelves messaging
• Link to the official website

Contributors:

Senior Vice President, Strategic Marketing & Partnerships: Jill Shields
Creative Director: Jason DeMarco
Online Producer: Jason Heslep
Manger, Strategic Marketing & Partnerships: Cymonda Wilson
Manager, Brand Activation & Partnerships: Ramy Gorkowski
Senior Designer: Marshall Smith

CARTOON NETWORK

Location: USA