The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SPIKE LIKES LLC


MAPMYRUN - GIVE THE GIFT OF FITNESS HOLIDAY EMAIL

Share to Facebook  Share to Twitter  More...  More...

 

Best Sports Email Message

This email message is the final message in a series of membership promotion and Trek Travel contest emails. The design takes a creative leap by combining the enthusiasm for fitness and the spirit of the holiday season. Something unique about this email message is that it had to translate into 2 additional versions. This means the version shown was revised to fit not just the audience relative to MapMyRun, but MapMyRide and MapMyWalk as well. The design needed to be highly-flexible, quick to scan, easily re-branded to match the other 2 sites, inspirational and festive!

The goals of the email were 3-fold (for each of the 3 web sites). Notify subscribers of the new 40% off discount and increase membership base, continue the Trek Travel contest awareness and promote the MapMyFitness store sale items.

From an email client compliancy standpoint, this message needed to be sent to over 1million+ subscribers using multiple types of email clients. The message was hand cut and coded to web/email standards.

Contributors:

Spike Likes Creative Director : Sara Richardson-McCreery
MapMyFitness VP of Marketing: Danielle Quatrochi

SPIKE LIKES LLC

Location: USA