The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BP - MADELINE POULTON


A CAREER BUILT AROUND YOU

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Best Employment Rich Media Online Ad

This a second round campaign used to continue to remind the job hunting audience in Budapest, Hungary that BP was a new employer and that they offer careers that you can shape to fit your life and needs. The notion of a career the an individual could shape was novel to the audience and the BP attracted the talent pool that they needed to keep their new Business Service Centre staffed.

Contributors:

Creative Director: Stephen Stewart
Art Director: Marc Cruz
Copywriter: Marin Van Young
Account Director: Cindy Kraft

TMP WORLDWIDE

Location: USA