The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Retail Rich Media Online Campaign
To build awareness and spur holiday sales of the Ready Wrench and Smart Select tools, NetPlus launched a rich media banner campaign that visually spells out exactly what makes these tools unique. In flitting, flying, graphically eye-grabbing detail, users see the tools in action. Further click thrus highlight videos of each of the tools being used, focusing on the features and benefits.
Holiday sales of the easily recognizable tools in big box stores exceeded expectations.
Contributors:
| Creative Director: | John Shanley |
| Flash Designer: | John Bell |
| Art Director: | Sean Flanagan |
| Client Service: | Denise Zimmerman |
| Client Service: | Jody Pirello |
| Project Management: | Aubrey Ayala |
NETPLUS MARKETING
Location: USA