The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

RED DOOR INTERACTIVE


COX ONLINE ADS

Share to Facebook  Share to Twitter  More...  More...

 

Best Internet Service Provider Rich Media Online Ad

The Goal: Users had remember that "400" wasn’t only the number of reasons to love Cox, but it was also the number of HD viewing choices available to Cox subscribers – far more than the competition. We believe that numbers don’t lie and that’s all we needed to say to persuade users to switch to Cox. The Audience: These rich media ads were targeted to affluent San Diego residents, aged 30-50 and household incomes of $75k, who had incorrectly perceived that the competition had more HD Television viewing options than Cox.

Contributors:

Senior Art Director: Brian Tsang
Creative Director: Jeannie Metz-Fratoni
Art Director: Michelle Peck
Art Director: Will Hansen
Copywriter: Anne McColl
AE/PM: Brandon Zelasko

RED DOOR INTERACTIVE

Location: USA