The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MATTEL & CONTEXT OPTIONAL


BARBIE HOLIDAY

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Best Toy & Hobby Integrated Ad Campaign

The audience for the Barbie Holiday campaign was Women 18-34. The objective of the campaign was to drive brand engagement of Barbie fans on Facebook.

Contributors:

MATTEL

Location: USA