Best Electronics Online Campaign

We needed a way to surprise a style-conscioius teenage audience with an exclusive, slimline, touch screen LG phone, so we told them to lose the ugly and find their Bliss. We built a Gallery to the Utterly Ugly on Facebook, offering anyone who posted the chance to win a LG Bliss. And when things get this ugly, why stop? So we asked for old holiday sweaters to be dropped off at U.S. cellular stores nationwide, attracting more people to the movement, and encouraging more followers to fine their Bliss.

Contributors:

SVP Creative:	Paulo Melchiori
ACD:	Cassiano Saldanha
CD:	Marcus Park
Copywriter:	Chelsea Tucker
Designer:	Mark Junkunc
Designer:	Chris Marmichael
Sr. Designer, Creative Technologies:	Eben Hall
Manager, Creative Technologies:	Andre Cordozo

PUBLICIS MODEM

Location: United States