Best Health Care Rich Media Online Campaign

The Juravinski Cancer Centre (JCC) Virtual Tour was recently launched to provide current and upcoming visitors to the Centre with an engaging, educating and welcoming tour. The JCC realized that first time visits to the Centre often are intimidating, without some knowledge of what to expect. The Centre’s services and support are designed to provide a comfort to patients through difficult times. This same passion is shown through the Virtual Tour, an online experience through the different levels and areas of the Centre. The Tour was designed and produced using a hosted Rich Media microsite, using real footage and still photography from the JCC to provide a similar experience to a first time visit. This campaign was launched in late December 2009, so usage statistics are not currently available.

Contributors:

BLUERUSH

Location: Canada