The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SMITH ROBERTS CREATIVE COMMUNICATIONS


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Best Faith-based Online Ad

WonderCafe.ca was created as an online community in which anyone - including those who had drifted from 'the church-going habit' - can explore spiritual matters, moral issues and life's big questions. The intention was that this open-minded forum would serve as an embodiment of the more progressive values and approach of The United Church of Canada. This execution is one part of a multimedia campaign that poses thought-provoking questions aimed at driving people to Wondercafe.ca by sparking conversation and debate. Given that the site met its six-month traffic objectives in its first week and has continued to generate steady traffic since the launch, it's an approach that clearly has worked.

Contributors:

Creative Directors: Malcolm Roberts, Brian Smith
Copywriter: Adam Kolubinski
Art Director: Jenny Luong
Account Team: Liz Atkins, Jana Ranjitkumar

SMITH ROBERTS CREATIVE COMMUNICATIONS

Location: Canada