The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

THE VISIONAIRE GROUP


TRON: LEGACY TAKEOVER ON MSN MOVIES

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Best Movie Rich Media Online Ad

To promote its much-anticipated Tron: Legacy theatrical release, Disney engaged The Visionaire Group to Tron-ize the web and create a stunning array of online ads and site takeovers. One of the most compelling executions lighting up the grid involved a groundbreaking takeover on MSN Movies where all site branding is temporarily removed as an electric blue light cycle races toward the viewer, revealing a peek at the inner workings of the digital world explored in the film while teasing its 3D technology.

Contributors:

Executive Creative Director: Dimitry Ioffe
Creative Director: Carlyle Rafanan
Motion/Animation Director: Michael Beynart
Flash Developer: Chris Brooks
Designer: Jae Yoon
Designer: Monchaya Ngaolertloy
Concept Designer: Francisco Camberos

THE VISIONAIRE GROUP

Location: USA