Best Social Network Social Media Campaign

Our idea for Fidipidi was a big one. Give Facebook users a way to create greeting cards online and then have them delivered in-person via the USPS. Fidipidi is already a big win for our client, letting users create moments in the virtual world that have all the keepsake qualities of traditional greeting cards. And by helping users transact where they are--on Facebook--we encourage deep brand interaction via the social tool our client's key demographic depends on multiple times each day.

Contributors:

ACQUITY GROUP

Location: United States