The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

FETCHBACK


NFL TARGETED CREATIVE FOR THE HOLIDAYS

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Best Sports Online Ad

Purpose of the campaign was to increase incremental conversion of custom wear for the NFL. We decided to create a holiday flare to the ads to increase conversions with a CTR of .24. We layered in our unique dynamic ad manager technology. This allows us to change the logo of the ad pending on the geographical location of the user. If the user is in New Orleans, they view the jersey with the New Orleans Saints logo.

Contributors:

CEO: Chad Little
Designer: Gloria Costa

UBIQUITY PUBLIC RELATIONS

Location: usa