The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BLUERUSH DIGITAL MEDIA CORP.


AFEXA LIFE SCIENCES - AROUND THE WORLD CONTEST

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Best Pharmaceuticals Social Media Campaign

The Business Objective: To create an online contest for Cold-FX aimed at consumers to grow its Facebook presence, as well sa increase email database. The Solution: BlueRush designed, developed and promotes this contest through Facebook and links to the Cold-FX website. The contest requires Cold-FX Facebook fans to identify a global location from a posted photo in order to qualify for a grand prise - an all expenses paid trip to anywhere in the world. The result: The contest continues to drive as many as 8000 people a day to the site and has helped Afexa Life Sciences to increase the number of Cold-FX Facebook followers by 1,200%.

Contributors:

BLUERUSH

Location: Canada