We are talking to iPhone users. Through the iAd platform, iPhone users see a banner ad in certain applications inviting them to spin the Gecko’s Wheel of Wisdom. The game-show style interface lets users consult the Gecko about a wide array of life issues, including: romance, food, money, health, style, travel, family and friends, without having to exit the app they’re currently using.
In addition to receiving wisdom from the iconic Gecko, users will be able to download special wallpapers and ringtones, watch the latest GEICO commercials and download the GloveBox and SnapQuote applications directly from the iAd to get GEICO insurance quotes and manage policies on the go. An interactive map is also available to locate GEICO offices around town.
|GEICO - Interactive Media Buyer:||Kathleen Montecinos|
|GEICO - Internet Marketing Director:||Keith Slonski|
|GEICO -Social Media Planner:||Zev Kanter|
|CDG Project Coordinator:||Kelly McNamara|
|CDG Creative Director:||Matthew Snyder|
|CDG President:||Scott Adams|
|GEICO - IT Manager:||Nancy Higgins|
|GEICO - IT Director:||Marie Motowylak|
|GEICO - Sr Application Systems Analyst:||Arden Green|
|GEICO - Sr. Programmer Analyst:||Sriram Vanamamalai|