The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BLUERUSH DIGITAL MEDIA CORP.


MACKENZIE FINANCIAL €“ TAX & ESTATE PLANNING TOOL

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Best Financial Services Interactive Application

The Business Objective: To create an online tool that would allow advisors to create and present a personalized report to clients for the purpose of tax and estate planning. The Solution: BlueRush designed and developed a tool that contains a questionnaire. Answers to the questionnaire drive a decision tree which then populates a personalized report that advisors can present to their clients. This is a simple value added tool intended to support sales opportunities and improve the customer experience.

Contributors:

BLUERUSH

Location: Canada