Best Automobile Integrated Ad Campaign, Best Mobile Integrated Ad Campaign

The ‘First 60 Days’ program was a cross-channel, integrated curriculum designed to welcome, embrace and educate new owners about the brand, their new vehicle and what lies ahead for them. The hub of this activity was a personalized owner microsite, (promoted by an integrated campaign of targeted emails and DM packages), that not only housed all available owner resources, but also engaged and excited owners with a unique, shareable experience that allowed them to showcase their pride of ownership without “showboating”. The site includes: -Instructional videos. Showing owners how to get the most out of the advanced technologies fitted to their vehicle -Information about the 24 Hour Roadside Assistance -A new ‘Quick Start’ Owners mobile app to replace their handbook -Links to brand social communities on Facebook

Contributors:

VP, Account Director, Team Land Rover, Wunderman:	Keith Rhodes
Management Supervisor:	Marc Blaskey
Account Supervisor:	Esther Yun
Creative Director, Wunderman:	Steve Whittier
Senior Copywriter:	Steve Klausner
Art Director:	Leslie Rubin
Senior User Experience Designer:	Ben Elgart
Associate Director Insights and Optimization:	Ken Hsu
Senior Producer (Digital):	Alex Parra
Digital Strategist:	Ben Bloom

WUNDERMAN NY

Location: USA