Best Retail Email Message Campaign, Best Shopping Email Message Campaign

The Sears email program is a customized platform that is tailored for each recipient based on purchasing behaviors and life stages. Each month every subscriber looks forward to: news, exclusive offers, event notices, specials and rewards all related directly to their personal interests. All Sears emails contain fresh creative approaches and inspiring interest-relevant content that cultivates brand loyalty and rewarding purchasing relationships. The varied three-template approach, personalized welcoming message, bite-sized amounts of content, high quality layout, strong visuals, and leading-edge design establish a connection with the consumer on a higher level. Continuous email content and subject-line testing promotes better email deliverability and higher consumer value. Content relevancy assurance and gender segmentations keep the emails in an evolving state and enhance the value, impact and health of Sears’ growing database. For six years now m marketing has been partnering with Sears and grown their email marketing initiatives to a level of 450% return. Sears email subscribers have become the best Sears customers. Their multi-channel shopping habits and purchasing frequencies exceed other non-email recipient shoppers.

Contributors:

Account Director:	Matt Diniz
VP, Integrated Marketing:	Tanya Stambolic
Account Manager:	Isabel Rojas
Vice-President Marketing & Communications:	Sarah Trimble

M MARKETING INC

Location: Canada