The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

CERNIUM/ARCHERFISH AND HITCHCOCK FLEMING & ASSOCIATES INC.


ARCHERFISHEYE THINK

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Best Manufacturing Rich Media Online Ad

This ad was designed to reach the affluent Techy, age 30-65, married, tech savvy and likely to already own security services. They enjoy DIY activities and are frequently away from their home yet desire a sense of awareness and control over their environments. The goal of this ad was to generate awareness for the Archerfish Solo product and drive viewers to Archerfish's website in order to learn more information about the product and then purchase the product.

Contributors:

Interactive Art Director: Geoff Crowe
Associate Creative Director: Patrick Ginnetti
Writer: Greg Pfiffner
Web Developer: Jason Holm
Project Manager: John Hochberg
Director/Interactive: Larry Yoder
Executive Creative Director: Nick Betro
Account Manager: Evan Perrow

HITCHCOCK FLEMING & ASSOCIATES

Location: USA