The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

USDM.NET


VISIT MY SMOKIES SUMMER CAMPAIGN

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Best Regional Online Campaign

Goal was to Drive traffic to www.visitmysmokies.com and conversion to bookings during summer season and collect opt-ins for remarketing. We partnered with Food City K-Va-T Food Stores – 96 grocery stores located in the region. Campaign delivered 45 million consumer impressions, 13,153 registrations for the getaway and 8,273 opt-ins for remarketing. Campaign elements included permission email, network search, Facebook PPC, AJC.com, KnoxvilleNews.com, Food City email to database, WBIR.com online and TV promos, WIVK.com online and radio spots – all leading traffic to the campaign and to co-op partners.

Contributors:

Executive Director / SCEDC: Allen Newton
Account Manager / USDM: Kelly DeBord
CCO / USDM: Clifford Ward
VP Client Planning / USDM: Cam Campbell
Senior Designer / USDM: Gilbert Cantu

USDM.NET

Location: USA