The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

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UCLA HEALTH SYSTEM EBROCHURE

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Best Employment Interactive Application

The eBrochure is proving to cement itself as a key component of UCLA Health System's offline and online recruitment strategy. It is an innovative, green-friendly content enhancement to a recruitment strategy; provides job-seekers with an engaging way to create their own brochure, customizing it with the information they most want; acts as an alternate and additional vehicle to drive traffic to job listings; allows potential candidates to customize information; allows recruiters to prepare customized brochures in advance of an event or in real-time during 1-on-1 discussions with potential candidates at events; The eBrochure is fully equipped with a CMS (Content Management System) for quick and easy online updates. Clients can update text, images and video with basic training; Using YouTube’s API, video content is pulled directly from a client’s YouTube channel and can be displayed on the eBrochure.

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Location: US