The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MOCEAN + DISNEY EDUCATIONAL PRODUCTIONS


PRESIDENTS APPLICATION

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Best Education Interactive Application

With the release of the American Presidents DVD series, Disney Educational Productions wanted to include a whiteboard application that could be used as a companion tool to test students’ understanding of the presidents, their political positions, and why they matter in the American story. This application faced the intense DEP standards in which it needed to engage, inform, and inspire students in school curricula while being fun, exciting, and a tool that kids gravitate towards. Our solution is an incredibly engaging quiz that allows entire classrooms to split into two teams and compete in real time by matching presidents to quotes, images, and even video clips, all on the digital whiteboard technology, SMART Board. This technology allows a computer screen to be projected against an interactive whiteboard, which students can physically interact with, using their hand as the mouse. They can literally touch the screen to buzz-in and answer questions. This physical interaction is paramount when providing a fun, enjoyable, educational, and most importantly, engaging experience for kids. The American Presidents application was included on the American Presidents DVD as a downloadable extra and optimized for use with SMART Board but can easily be playable on any home computer.

Contributors:

Creative Director: Eric Kahn
Producer: Ian Smith

DEADLINE ADVERTISING

Location: USA