The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ARCADE CREATIVE GROUP


MAKE.BELIEVE

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Best Advertising Online Campaign

Audience:
Demographic: 18-34 year old demo, 70% male
Behavior: Highly engaged and influential, earliest, most frequent adopters of technology and heavy entertainment seekers

Campaign Goal:
To bring to life Sony Corporation’s new unifying brand message — ‘make.believe’ (believe that anything you can imagine, you can make real) — in a way that would inspire and create an emotional connection with target consumers about the magic of Sony.

Contributors:

Executive Creative Director: Adam Owett
Creative Director: Chris Lenz
Directors: Chris Lenz & John Vondracek
Director : Dan Beers
Director : Earle Sebastian
Director: Ray Yoshimoto
Director: Legs
Director: Chris Lenz
Producer: Kelly DeLace
Producer: Christian Ruggiero

ARCADE CREATIVE GROUP

Location: USA