Best Airline Integrated Ad Campaign

Let’s be honest, charging for bags is just plain ridiculous. And no other airline understands how you would love to rid yourself of unreasonable fees while traveling better than Southwest. Because it’s a brand travelers can count on for delivering a uniquely amazing airline experience unlike any other. Which some may also call ridiculous, but in a really awesome way. And that makes all the difference.

This concept pokes fun at everything “ridiculous,” with Southwest employees taking center stage. Through their own friendly words and spirited actions, this collection of media proves that while you may think charging for bags is ridiculous, Southwest does too. And that’s why bags fly free.

Contributors:

Group Creative Director:	Linda Bumgarner
Creative Director:	Tony Snethen
Sr Art Director:	Nick Allegri
Art Director:	Ashley Ward
Copywriter:	Betsy Jemas

VML

Location: US