The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

NORTHRIDGE INTERACTIVE & CNN


SALUTE TO TROOPS FEATURING ROBIN MEADE VIRAL VIDEO

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Best News Online Video

As an extension of the daily on-air "Salute to Troops" on Robin Meade's Morning Express show on CNN's HLN Network, the CNN team asked Northridge Interactive to develop an online viral video solution and website that would allow US military family members to upload photographs, audio, and text to create a personalized video message and "salute" to their loved ones serving in the military - including a message from Robin Meade. The solution includes a customized approval queue so that CNN can prevent improper or copywrited content from being published. This viral video "Salute to Troops" is promoted on-air, on the HLN website, and at military bases around the world.

Contributors:

Creative Director: Tor Gundersen
Project Manager: Amelie von Fluegge
Strategy Consultant: Dottie Hodges
Software Architect: Keyur Vimawala
Account Director: James Farquharson
CNN Project Manager: Eric Hernandez
CNN Producer: John Cassaras

NORTHRIDGE INTERACTIVE

Location: USA