The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Outstanding Interactive Application

Hotel BLOOM! Brussels (, in the heart of Brussels, Belgium, is one of Europe’s most eclectic boutique hotels. It offers guests 305 unique rooms, each of which has been hand-painted by a different young European artist. The hotel’s website dynamically conveys the stay experience. After clicking “book now” or “go” from the home page reservations area, visitors are launched into the iStay® booking application from TRAVELCLICK®. The user-friendly booking engine creates a fully interactive shopping experience by simultaneously displaying room rates and available rooms, along with rich photography and descriptions that memorably reflect the Hotel BLOOM! promise: “a stay away from the ordinary.” Shoppers can quickly click through date, room type, and enhancement options to see prices and room features with the convenience of never leaving the reservation screen. To further its brand presence in social media, Hotel BLOOM! added a convenient “stay with us” tab to its Facebook page. The tab includes an integrated booking mask that links directly to the iStay booking engine and its single, interactive screen. Guests can seamlessly click on a drop-down menu, select check-in date and number of nights, and enter contact and payment information to complete the transaction. Statistics tell the story of the effectiveness of Hotel BLOOM!’s booking strategy using iStay. In 2010, the hotel realized a 71 percent increase in reservations, a 69 percent increase in room nights, and a 60 percent increase in revenue.


Brand Manager: Margot Muys, Hotel BLOOM!
Reservations Solutions, General Manager: Max Rayner, TRAVELCLICK


Location: USA

About the Agency:

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 38,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Bucharest, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Additionally, the Company fosters more than 600 travel-focused partnerships for hotels to leverage.