Best Entertainment Social Media Campaign

In Australia, nothing goes better with a trip to the cinema than a refreshing Frozen Coke. Coca Cola decided to let their fans select the next flavor of the frozen treat, which would be featured at Event Cinema locations. Event Cinemas and Coca Cola turned to Standing Dog to develop a social media platform that would enable users to create their own custom Frozen Coke flavors and promote the brands at the same time.

Instead of just creating a simple poll, we developed an interactive Facebook app on the Event Cinemas Facebook page. Fans chose their own color combination and name for their unique Frozen Coke flavor. As they clicked on the various flavors and colors, their customized Frozen Coke would appear on-screen within the Facebook app. This visual approach made the contest much more engaging than a text-based poll and fans loved coming up with creative names for their unique beverages.

After users created their Frozen Coke flavor, they uploaded their flavor to the Event Cinemas page, where other users could vote for their favorite. The winner received free Frozen Coke and movie tickets from Event Cinemas for a year.

Contributors:

Client Manager:	Litany Brown
Director of Social Media:	Jen Eaton
Project Manager:	Paul Griffith
Lead Developer:	Tim Bolin
Lead Designer:	Dana George
Director of Digital Media:	Robin Maes
Digital Marketing Manager Australia & New Zealand:	Nick Keegan
Digital Content Manager:	Chris Parkinson
AD Lab Contact :	Ashley Evans

STANDING DOG INTERACTIVE

Location: United States