The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MERC STRATEGY GROUP, LLC


BETTER SCHOOLS WISCONSIN/STATE GOVERNMENT LEADERSHIP FOUNDATION

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Best Political Online Campaign

An integrated online campaign for the State Government Leadership Foundation designed to educate Wisconsin citizens on the positive impacts of the recently-enacted budget reforms on the state's schools. We engaged citizens through online ads, Facebook ads/messaging and email marketing. The link provided shows our results and the positive engagement we garnered in every facet of the campaign.

Contributors:

Project Director: Curt Mercadante
Ad Buy/Creative: Chandler Howell
Web design/email marketing: IWS

MERC STRATEGY GROUP, LLC

Location: United States