Best Mobile Rich Media Online Campaign

This project is an integrated Rich Media campaign for a Tier 1 Canadian bank, CIBC.

The campaign was intended to:
• Engage the end-user and provide them with a ‘test drive’ of the client’s new mobile mortgage app;
• Induce users to download the new apps for Blackberry and iPhone; and
• Position CIBC as a mobile leader and the app as another mobile innovation in this sector.

BlueRush delivered a Rich Media campaign comprised of an impactful landing page, an optimized Rich Media video demo of the client’s Mobile Mortgages Application, and an online version of the video.

Please use this link in addition to the URL provided:

https://www.cibc.com/ca/features/home-advisor-app/home-advisor-iphone.html?WT.mc_id=IntMMARightNav-E11

Contributors:

BLUERUSH

Location: Canada