Best Energy Online Ad

Every year, SoCalGas conducts a general safety campaign to promote the importance of natural gas safety. Fraser was challenged with developing a campaign strategy that would increase awareness as well as recall of natural gas safety tips. Such as the importance of calling 811 before any digging project to avoid potentially rupturing an underground pipeline.

As part of an overall integrated campaign, Fraser partnered with Pandora to create an interactive message that would not only educate consumers but engage them. Pandora desktop listeners were greeted with a VO encouraging them to interact via a map of locations of major pipelines in their own communities. By doing so, they received a free song download in return.

Contributors:

CEO:	Renee Fraser, Ph.D
Account Supervisor:	Melysa Miller
VP, Creative Director:	Sergio Belletini
Associate Creative Director:	Van Secrist
Associate Creative Director/Copywriter:	Lisa Ansis
Sr. Account Executive:	Kinley Croton
Director, Digital Production:	Erik Penn
Art Director:	Jose Rennard
Senior Copywriter:	Ismael Ford

FRASER COMMUNICATIONS

Location: USA