Best Investment Rich Media Online Campaign

As part of their celebration of 30 years of providing investments to Canadians under the Trimark brand, Invesco – one of Canada’s largest investment management companies - wanted to create a series of videos as part of their overall marketing campaign.

One of these videos is Intentional Investing. This video describes, from the mouths of the people at Invesco, what the Invesco philosophy of “Intentional Investing” is all about. It is intended to be motivational to all who work for Invesco Canada.

To deliver this project, BlueRush worked directly with Invesco to craft an impactful video designed to motivate and validate the Invesco approach to client relations. The video relies on Invesco staff, instead of trained actors, to deliver the message.

Contributors:

BLUERUSH

Location: Canada