Best Health Care Website

PURPOSE
The purpose of this campaign is to engage with our target audience through a digital media platform based on sports.

IDEA
The key idea of this interactive film is to use actual school names. By entering your school's name, visuals of the school (its website, Yahoo! images, and Google Map photos) appear in the film based on high school soccer life.

EXECUTION
The highlight of this project is how the bright glow of adolescence is emotionally executed throughout the website. We illustrated the athlete's way of thinking, “I will shoot when there is a chance!”, to have a gradual impact on the viewer. Please pay attention to the monologue, portraits of the young students, and blooming cherry blossoms. The film has been made to have a gradual build up in emotion toward the conclusion.

We also created two additional contents, “MEMORIES” (a guestbook where alumni can share their messages) and “AFTER ACTIVITIES”(an interactive visual interface where the user can experience the product) to further engage with our target audience after the feature film.

RESULT
As a result, this promotion has successfully captured the hearts of our target audience and connect them with a strong bond.

Contributors:

Executive Creative Director:	Katsuhiko Suzuki
Creative Director/Director/Agency Producer:	Kentaro Masamura
Art Director:	Takato Kanehara
Head of Technology:	Toshiyuki Nagashima
Head of Technology:	Ichitaro Masuda
Producer:	Akira Shimada
Cinematographer:	Daisuke Kuroda
Editor:	Yasuji Marikawa
Music:	Kotaro Maruyama
Production Manager:	Takenori Hasegawa

ARMZ INC.

Location: Japan