Best Health Care Rich Media Online Ad

Brand Populace developed the Mercy Health #BeWell Campaign to launch the new Mercy Health brand and logo. The campaign encouraged the populace to join the conversation by asking, "How are you going to #BeWell?" The Rich Media expandable display ads featured weekly health tips to create interest and drive engagement with the brand. The populace was able to rollover to expand the ad and tweet directly from it, which is a first for any health system nationally, according to our media partners.

Contributors:

Mike Adams:	Chief Visionary Officer, Brand Populace
Aharon Cagle:	Chief Creative Officer, Brand Populace
Ames Huntting:	VP / Design Director, Brand Populace
Kathy O'Hara:	VP / Executive Producer & Copywriter, Brand Populace
Kristen H. Wevers:	Vice President, Marketing & Communications, Mercy Health
Jennifer L. Young:	Director, Communications, Mercy Health

BRAND POPULACE

Location: United States

About the Agency:

Brand Populace, a Cincinnati-based digital marketing company, partners with brands to make compelling connections with people. Along with solid marketing strategy, passionate creative and the latest technology, the company specializes in digital marketing, digital media planning and buying, creative, design and development, social media, mobile, gamification, and measurement and analytics.