The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

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BOUNTY MACH 6 SYNCED BROADBAND & ADJACENT

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Best Consumer Goods Online Ad


The new Bounty paper towel is the result of years of P&G product research and testing. Its signature innovation—Trap & Lock Technology—improved upon the brand's industry-leading absorbency by more than 50%.

This level of performance means that Bounty can charge a premium for its products. And, like other premium brands, it's all about value, not price.

Easy enough. Now the hard part. Making "Value" exciting and engaging.

Contributors:

Associate Creative Director: Chris Dye
Designer: Evan Oliver
Associate Interactive Media Designer: Kevin Beisel
Associate Interactive Designer: Chris Garman
Display Media Lead: Tom Dunne
Copy Director: Justin Russell
Display Media Lead: Tom Dunne
Management Supervisor Client Partnership: Brennan Hill
Senior Manager Client Partnership: Elly Wainscott
Producer: Katie Pauley

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Location: USA