Best Toy & Hobby Rich Media Online Ad

Product: Kre-O
Campaign: Kre-O Transformers
Target: B6-11/K6-11

Objective: Drive awareness for building-block product from Hasbro featuring Transformer characters.

Strategy: Integrate Kre-O into the visual make-up of the Cartoon Network homepage in an explosive way while featuring the Transformer line promotional video. Two Kre-O Transformers characters hurdled toward each other across the page from the 728x90 and 300x250, colliding in an explosion of the homepage to reveal it being made of Kre-O blocks. Beyond the rubble stands two giant Kre-O Transformer characters in the desert terrain, mimicking the creative featured in the promotional video in the center of the page.

Contributors:

CARTOON NETWORK

Location: USA