The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

DRAFTFCB HEALTHCARE


NUVIGIL

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Best Pharmaceuticals Integrated Ad Campaign

NUVIGIL features 'everyday heroes' in a fully integrated digital ad campaign that speaks directly to patients living with excessive sleepiness due to shift work disorder (SWD). Using bold imagery and compelling language, NUVIGIL seamlessly weaves a single advertising message throughout its digital tactics–NUVIGIL provides wakefulness when it counts. No matter how patients enter the communication stream, all roads lead to a free trial so patients and doctors can decide for themselves. Over 2 million prescriptions have been written to date.

Contributors:

Chief Creative Officer: Rich Levy
Creative Director: Don Matera
Associate Creative Director: David Torres
Art Director: Campbell Hooper
Copywriter: Danielle Welch
Copywriter: Nate Holley
Copywriter: Joe Kreisberg
Account Management: Christopher Muskopf
Producer: Rebecca Johnson
Information Architect: Dave Derby

DRAFTFCB HEALTHCARE

Location: USA