The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SAATCHI & SAATCHI LA


100 CARS FOR GOOD

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Best Automobile Social Media Campaign, Best Social Network Social Media Campaign

Thousands of philanthropies across the country are limited by the fact that they don't have a car or truck for transportation. The 100 Cars for Good program was a Facebook-enabled philanthropy initiative, whereby Toyota gave away 100 cars in 100 days to 100 deserving charitable organizations.

The campaign engaged the public to determine how donations will be awarded. Daily winners were determined by popular vote on a dedicated Facebook application. Each day, five charities had the opportunity to win. The organization receiving the most votes at the end of the day won a car.

Contributors:

Executive Creative Director: Margaret Keene
Executive Creative Director: Chris Adams
Creative Director: Michael Tabtabai
ACD, Copywriter: Eric Haugen
ACD, Art Director: Kirk Williams
Art Director: Jonathan Granewich
Art Director: Jeni Stewart
Copywriter: Jonathan Pelleg
Copywriter: Elizabeth Alexander
Designer: Davis Hsia

SAATCHI & SAATCHI LA

Location: USA