Best B2b Integrated Ad Campaign

Doctors diagnose home-bound patients via Skype. Surgeons collaborate from the OR using Twitter. New patients fill out medical history forms on an iPad. One crack in the system, and hackers sell stolen medical identities for $50 a pop.

In a still infantile industry of data breach prevention and response, ID Experts is the emerging leader. We knew from experience, once an organization went through a breach response with ID Experts, they wouldn't go it alone again.

Having recently undergone a revamp of their brand, we needed to introduce ID Experts to busy healthcare compliance officers and CIOs with a move too bold to ignore. The idea: give away a free breach response to new clients.

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COPIOUS

Location: USA