For the launch of the new HTC EVO 3D smart phone, which offers a glasses free 3D viewing experience, we created an online experience that allowed users to star in a big budget Hollywood action heist movie trailer. The trailer combines 3D elements with layered video assets to create a parallax effect that simulates the experience of viewing content on the phone. The goal of the campaign was to generate excitement about the impending release of the world's first 3D phone.
FAMOUS INTERACTIVE, INC
Location: United States